Whirlpool‘s Commercial Laundry Division recently added three new team members – Trey Northrup, general manager; Chad Lange, director of sales, service and parts; and Matthew Conn, senior manager of product development and marketing.

“Trey, Chad and Matt bring not only fresh ideas, but new perspectives to the team,” said Brett Dibkey, vice president and general manager of integrated business units at Whirlpool. “As your complete commercial laundry solution provider, we strive to engineer unmatched products and provide best-in-class service and customer support, and these new team members help deliver on our objectives.”

As general manager, Northrup will oversee the global commercial laundry business. Northrup’s experience includes nearly 15 years with Whirlpool, where he has held leadership positions, such as director of commercial execution and new business, director of sales and marketing, and director of merchandising. Most recently, he served as the general manager for the company’s Europe, Middle East and Africa region.

Lange will be responsible for the creation and development of the global sales, service and parts strategy, implementing business development initiatives that maximize and grow the division footprint. Starting at Whirlpool in 2000 as an electrical engineer with the Global Product Organization, Lange has since held many roles of increasing responsibility, including product business team finance lead, senior marketing and product development manager, and director of sales operations.

As senior manager of commercial laundry product development and marketing, Conn will be responsible for product development and marketing strategy development. Conn’s applicable experience – including marketing and business development, category and product development, and merchandising for both consumer and trade brands within Whirlpool – make him an ideal fit for this position.

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