The American Cleaning Institute has launched a redesigned website for its Cold Water Saves initiative, which is a joint effort of ACI and The Sustainability Consortium to promote the power of cold-water washing.
Originally launched in 2016, Cold Water Saves aims to increase the number of laundry loads done in cold water as compared to hot – since 90 percent of the energy used to wash clothes goes toward heating the water, ACI noted.
“With today’s laundry technologies, both in detergents and machines, we can get clothes just as clean washing on cold, saving you money, making your clothes last longer, and reducing the amount of CO2 released to the environment,” according to an ACI news release on the enhanced website.
The new site offers resources about the advantages of cold-water washing and sustainable ways to launder clothes. The site also features new content, facts, videos, and stories.
“ACI’s commitment to sustainability is reflected in the redesigned Cold Water Saves site,” explained Nathan Sell, senior director, sustainability for ACI. “We want consumers to understand the benefits that come with washing in cold. Benefits they’ll see in their clothes and feel in their wallet, while knowing they’re making a difference for the planet.”
