SLES LogoSoutheastern Laundry Equipment Sales, headquartered in Marietta, Ga., has entered into a strategic partnership with Atlanta-based investment firm 4612 Group.

As part of the partnership, Southeastern Laundry owner and CEO Chase Brown will continue to lead the company.

“We couldn’t be more pleased to be partnering with this unique group that holistically understands our business and culture and is supportive of us reaching our collective goals and advancing our business,” Brown said.

The partnership between SLES and 4612 Group represents a commitment to alignment and growth driven by Brown’s vision for the business. 4612 Group will support Brown and SLES by leveraging its experience in backing founder-led and family-owned businesses.

Founded in 1976, SLES is a full-service provider of laundry equipment for the vended, on-premises, and multi-family laundry markets. The company serves clients in Georgia, Florida, Alabama, Tennessee, North Carolina, and South Carolina.

Terms of the transaction, which closed on February 2, 2024, were not disclosed.

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