The American Cleaning Institute – a trade association for the cleaning products supply chain, including laundry detergents – has promoted Jessica Ek to senior director of digital communications.
Ek has been with ACI since 2018, previously serving as director of digital communications. She will continue to play an essential role in leading the strategy, content creation and management of several websites, a multitude of social media channels and a consumer blog, according to the association.
“Jessica has elevated ACI’s digital communications beyond what we could envision,” said Brian Sansoni, ACI’s senior vice president of communications, outreach and membership. “ACI speaks to multiple audiences about the safety, benefits and sustainability of cleaning products, and we need to be smarter than ever about how and where we deliver those messages in a rapidly evolving communications marketplace. I look forward to what our team can accomplish with Jessica’s leadership and experience in the digital space.”
Prior to joining ACI, Ek spent 10 years at the American Nurses Association. At the ANA, she helped formulate and sustain the organization’s social media strategies, built and grew the organization’s social media channels and managed a major redesign project for the group’s website.
