MainStreetChamber Holdings, a provider of intellectual property and brand licensing, recently acquired Dirty Laundry Solutions LLC, doing business as Aloha Laundry Life, and rebranded the company as kathy ireland Laundry.
The company will focus on laundromat license sales and expanding pickup, delivery, and wash-dry-fold services. The acquisition leverages a strategic partnership with kathy ireland Worldwide in the on-demand laundry service market.
Dirty Laundry Solutions, co-founded by MSCH CEO Larry Kozin and Advanced Licensing CEO John Bellave, has driven more than $5 million in license sales since 2019 through its virtual laundromat solutions and is expected to scale 10 times under the new operational model, according to a report at stocktitan.net.
“DLS has always been at the forefront of innovation in the laundromat sector, and this acquisition represents a significant milestone for MainStreetChamber Holdings as we scale up operations and expand our footprint,” Kozin said. “Our vision is to redefine the industry by offering entrepreneurs unparalleled opportunities while delivering modern, customer-focused laundry solutions to communities nationwide.
“Kathy Ireland is an incredible partner, bringing global visibility and credibility to the brand,” he added. “With her guidance and vision, we are charting a course toward significant growth while staying true to our mission of sustainability, efficiency, and customer-centric services. She has been and continues to be a transformative force for the company’s growth, strengthening our brand and aligning us with a global vision.”
“This acquisition is not just about growth; it’s about innovation and opportunity,” Bellave explained. “Our goal has always been to empower entrepreneurs, and under the kathy ireland Laundry brand, we’ll be able to do that at an unprecedented scale. We are creating a business model that’s not just about washing clothes – it’s about transforming lives and communities.”
As part of the rebranding, the company is unveiling its new kathy ireland Laundry logo and committing to further innovation and customer-focused services in the laundromat industry.
“I am thrilled to see the continued growth and innovation that kathy ireland Laundry brings to the industry,” stated Kathy Ireland, chair, CEO, and chief designer of kathy ireland Worldwide. “This rebranding is more than a name change – it’s a bold step toward delivering cutting-edge solutions that empower entrepreneurs and improve lives. Together, we are revolutionizing an essential service, making it more accessible, sustainable, and customer-focused than ever before.”
Ireland has been named as one of the most influential women in licensing by License Global magazine, which also lists kathy ireland Worldwide as one of the most powerful brands in the world.
