Say What?
Originally posted – Oct 21, 2014 In past columns, I’ve mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include...What’s In It for Me?
Originally posted – Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn’t one of them. In a nutshell,...Thoughts Off the Top of My Head
Originally posted – Nov 17, 2014 By nature, I can be very philosophical. As a result, I’m endlessly fascinated by what others have to say about life and about their personal rules of living. I tend to collect these thoughts and sayings – most of the time...Have a Good One!
Originally posted – Oct 30, 2013 “The price of anything is the amount of life you exchange for it.” Henry David Thoreau American Author, Poet and Philosopher I would estimate that there are – give or take – about 35,000 self-service...Get on Your Customers Nerves
Originally posted – Aug 27, 2012 Originally developed by a group of psychologists at Harvard University in 1990, an exciting concept called “neuromarketing” is now creating a significant buzz within the business world as perhaps being the key to more...How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That’s only because – no matter what kind of laundry you operate and no matter who you are, where you’re...Think Big
Originally posted – Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here’s the big question: can a small business – like your coin laundry – use big-business...10 Ways to Irritate Your Customers… Guaranteed!
Originally posted – Jan 04, 2012 The coin laundry business is a volume-driven business. In other words, the more customers the better – and your machines don’t get tired, don’t take vacations, don’t complain and never refuse to wash and dry a...Crossing Paths
Originally posted – May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes – to which the parachutist deadpans:...
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