Marketing Fads to Reconsider

Marketing Fads to Reconsider

When It Comes to Promoting Your Laundromat, Jumping on the Latest Marketing Bandwagon is Not a Great Idea Remember fidget spinners? It seems like 2017 was decades ago, but it’s only been a few years since the spinning fad took the world by storm – then disappeared to...
Looking Forward by Looking Back

Looking Forward by Looking Back

Why Marketing Your Laundry Business is Only Going to Get Better The world has changed quite a bit over the last three decades. Heck, it has changed a lot just in 2020 alone. But let’s not go into that here. If you were to take a time machine back to 1990, you wouldn’t...

Building a New Relationship with Consumers

Customer Service in Today’s Turbulent, Information-Driven World Let’s talk about where businesses are in the world right now. 2020 has been quite a year. And we’re only six months in, which makes everything that’s already happened seem just that much more...
Traditional vs. Digital

Traditional vs. Digital

What Marketing Methods are Right for Your Laundromat in 2020 and Beyond? Digital marketing is the future, right? As someone on the frontlines of digital marketing for the laundry industry, I certainly believe that to be true – but that doesn’t mean you should change...
Deconstructing the ‘App’

Deconstructing the ‘App’

Three Types of Apps Any Business Can Use – Even Yours When you hear the word “app,” you probably think about something on your phone that has a pretty specific use. Something like the Facebook app or your bank app. They’re useful and handy – but, ultimately,...