by Bob Nieman | Jan 27, 2015 | Featured Articles, Feature 1, Feature 2, Feature 3
Originally posted – Sep issue/2012 How to Respond When a New Laundromat Enters Your Market When the closest competitor to one of Brian Brunckhorst’s coin laundries in northern California lost its lease, the multi-store owner was understandably overjoyed –...
by Jeff Gardner | Jan 27, 2015 | Featured Articles, Feature 1, Feature 2, Feature 3
Orginally posted – Sep 11, 2013 Attracting and retaining more customers are the keys to any successful business. As a result, figuring out just what it is your laundry customers really want or need to spend their money on – and then giving it to them – is the...
by Bob Nieman | Jan 27, 2015 | Featured Articles, Feature 1, Feature 2, Feature 3, Viewpoint
Neglect Your Store’s Signage at Your Own Risk Because a laundromat is a self-service business, there is the tendency among some owners to have a “build-it-and-they-will-wash” attitude toward their stores. In other words, the focus is primarily on the...
by Bob Nieman | Jan 26, 2015 | Featured Articles, Feature 1, Feature 2, Feature 3
Originally posted – Jun 25, 2014 [This is the first of a two-part series on ways to build a successful team of laundry attendants.] Perhaps it’s easy for the uninitiated to underestimate the job that self-service laundry attendants perform. However, their...
by Bob Nieman | Jan 26, 2015 | Featured Articles, Feature 1, Feature 2, Feature 3
Originally posted – Aug 26, 2014 For many self-service laundry owners, the coin-operated amusement industry may be an untapped business opportunity. Games and other arcade-style machines offer outstanding profit potential for store operators who are willing to...
by Bob Nieman | Jan 26, 2015 | Featured Articles, Feature 1, Feature 2, Feature 3
Originally posted – Oct 02, 2013 On average, adults spend more than two hours every day on their smartphones or using their tablets, according to research by Advertising Age. What’s more, nine out of 10 mobile searches lead to an action, and more than 50...