Making a Name for Ourselves
Originally posted – Mar 27, 2012 What is our industry’s brand? I’m fond of the following motto that I derived from the insightful consumer research conducted by the Coin Laundry Association: Our customers want time-savings and convenience in a clean,...Take Notes – And Then Take Action
Originally posted – Aug 15, 2012 Each year, one of the most valuable things a self-service laundry owner can do is attend distributor shows. And please notice that I didn’t just say “your distributor show.” The reason for this is because I...Open for Business
Originally posted – Jan issue/2012 You’ve searched far and wide for that perfect laundry location or undervalued existing laundromat. You’ve met with every distributor and examined each manufacturer’s spec sheets with a fine-toothed comb before...‘Face’ the Facts
Originally posted – Mar 25, 2013 If you are like me, a small-business owner, you most likely have heard of Facebook. You may even have a Facebook page for your business, but you may be wondering how to use Facebook practically to promote your business. I say...A Plan Comes Together
Originally posted – Jun 11, 2013 In past columns, I’ve discussed the value of networking and the ideas I’ve picked up at industry events – ideas that have helped me save and make more money at my stores. A perfect example of this occurred last...
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