To ‘Coin’ a Phrase
Originally posted – Apr 25, 2014 The most popular and traditional way to keep up with information about one’s specific business or profession is by simply reading information offered by knowledgeable individuals who also reside within, or are closely...What’s In It for Me?
Originally posted – Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn’t one of them. In a nutshell,...Go Public
Originally posted – Feb 27, 2013 “If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates If you asked 10 people to define public relations, you’d likely get 10 different answers. Within the broad scope of...Say What?
Originally posted – Oct 21, 2014 In past columns, I’ve mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include...Listen… Really Listen!
Originally posted – Nov 08, 2013 “One advantage of talking to yourself is that you know at least somebody is listening.” – Franklin P. Jones, American journalist Humans (and most other animals) are born with two ears and one mouth – which can be...
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