Master Your Message

Master Your Message

Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
Be a Smooth Operator

Be a Smooth Operator

Grow Your Laundry Business by Eliminating Points of Friction Leonardo da Vinci was born in Tuscany, Italy, in 1452. Although he had no formal education, he dabbled in painting (Mona Lisa and The Last Supper, to name a few), sculpting, architecture, engineering,...
Broadcasting Your Business

Broadcasting Your Business

How to Use Radio and Television to Promote Your Vended Laundry I’ve always been extremely interested in radio and television. As a child, I used to collect mail order catalogs for two-way radios and look through them constantly. I’d also listen to my transistor radio...
The Art of Self-Discipline

The Art of Self-Discipline

Master These Five Key Aspects of Your Entrepreneurial Life As once noted by a brilliant psychiatrist, “life is difficult – but once we realize it is so and accept that fact – it becomes much easier because we don’t expect otherwise.” What’s more, our most common,...
Making Your Advertising Stand Out

Making Your Advertising Stand Out

Being Intuitive, Innovative and Truthful Will Help Your Ads Cut Through All of Today’s Promotional Clutter The amount of advertising that bombards us these days is astronomical. All of us are constantly deluged with promotional messages – on our computers, on our...
Going Beyond ‘Average’

Going Beyond ‘Average’

Here’s How to Separate Your Laundry Business from the Other Stores in Your Marketplace Of all the endeavors that people participate in, very few of their performances can realistically be described as “iconic.” That’s true in sports, business, professions, and tens of...