Are You a Procrastinator?

Are You a Procrastinator?

The Time You’re Wasting is Costing You Money, Customers and the Opportunity to Reach Your Full Potential While attending Michigan State University as an undergraduate, I served as the student manager of the varsity tennis team. One particularly freezing January...
Coming to Their Senses

Coming to Their Senses

Leverage the Five Senses to Impact Consumer Behavior As members of the human race, we all experience the world largely through our senses. And, by the way, so does the animal kingdom. However, unlike animals, we also boast well-developed intellectual skills that can...
The Psychology of Risk

The Psychology of Risk

Mastering the Uncertainties of Laundromat Ownership “Ninety-five percent of thought, emotion and learning occur in the unconscious mind without our awareness.” – Dr. Gerald Zautman, Professor Emeritus, Harvard University It’s a well-accepted fact that all business...
Stay on Target

Stay on Target

Knowing Your Audience is the Key to a Strong Advertising Message It’s a fact that many laundromat owners love to advertise. And it’s equally true that several of these operators, unfortunately, do so incorrectly – thus, spending large sums of money for very little...

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