by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Feb 27, 2013 “If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates If you asked 10 people to define public relations, you’d likely get 10 different answers. Within the broad scope of...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Oct 21, 2014 In past columns, I’ve mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here’s the big question: can a small business – like your coin laundry – use big-business...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes – to which the parachutist deadpans:...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Feb 13, 2012 Every Sunday, I work as a volunteer in the emergency department of a major hospital in the Detroit area. This particular hospital happens to have an extraordinary gift shop. One of the best features of this shop is its amazing...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Sep 09, 2014 The late Hall of Fame baseball manager George “Sparky” Anderson was a down-home, good-hearted, likable and highly intelligent guy. And, during his years managing the Cincinnati Reds and Detroit Tigers, he also was a...