Go Public
Originally posted – Feb 27, 2013 “If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates If you asked 10 people to define public relations, you’d likely get 10 different answers. Within the broad scope of...Think Big
Originally posted – Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here’s the big question: can a small business – like your coin laundry – use big-business...Shaping Perceptions
Orignally posted – Sep 28, 2012 Every small business – including your self-service laundry – reflects the personal ethics, values and specific work habits of its owner. Your “business aura” is an exact mirror image of you, the owner. And the people...Crossing Paths
Originally posted – May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes – to which the parachutist deadpans:...Philosophers in the Gift Shop
Originally posted – Feb 13, 2012 Every Sunday, I work as a volunteer in the emergency department of a major hospital in the Detroit area. This particular hospital happens to have an extraordinary gift shop. One of the best features of this shop is its amazing...
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