How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That’s only because – no matter what kind of laundry you operate and no matter who you are, where you’re...The 5 Deadly Sins of Laundry Advertising
Originally posted – Jul 31, 2013 “Advertising says to people, here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar....Get Psyched Up!
Originally posted – Oct 04, 2013 Knowing yourself is the beginning of all wisdom” – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines...Master the Changeup
Originally posted – Sep 12, 2013 “Time is a dressmaker specializing in alterations.” – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those...Think Big
Originally posted – Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here’s the big question: can a small business – like your coin laundry – use big-business...
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