by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Jul 16, 2014 I have often thought that, to gain market share, effective advertising is the name but cleverly pairing features and benefits is the game. Not only is this true, but I guess it’s poetic justice as well. There’s old...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – May 06, 2013 I’ve been in the laundry business for the last 28 years, both as a distributor and a coin laundry owner. And, along the way, I’ve kept lists of the things I’ve learned. Some people collect stamps or coins or...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Jun 27, 2014 I once read that “the ability to find energy and power from what we can’t know or control provides an immense competitive advantage.” Of course, as self-service laundry owners, we can only know so much about our...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Nov 26, 2012 The paramount universal truism of business is that all customers are people. Therefore, it’s logical to assume that, if we become proficient at understanding the psychology of the human organism, we should end up as...
by Editor | Jan 21, 2015 | The Business Mind
Originally posted – Apr 12, 2013 “If we listened to our intellect, we’d never go into business because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – May 29, 2012 A fellow hands me a bag containing six marbles – five of the marbles of white and one is black – and he asks me to blindly draw a marble from the bag. If it’s white, he says he’ll pay me $20; however, if...