Toughen Up!
Originally posted – Jun 27, 2014 I once read that “the ability to find energy and power from what we can’t know or control provides an immense competitive advantage.” Of course, as self-service laundry owners, we can only know so much about our...It’s the Law!
Originally posted – Nov 26, 2012 The paramount universal truism of business is that all customers are people. Therefore, it’s logical to assume that, if we become proficient at understanding the psychology of the human organism, we should end up as...Take a Chance
Originally posted – Apr 12, 2013 “If we listened to our intellect, we’d never go into business because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way...The Cost of Being Wrong
Originally posted – May 29, 2012 A fellow hands me a bag containing six marbles – five of the marbles of white and one is black – and he asks me to blindly draw a marble from the bag. If it’s white, he says he’ll pay me $20; however, if...Stay Tuned
Originally posted – Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the...
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