Think Big

Originally posted – Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here’s the big question: can a small business – like your coin laundry – use big-business...

The Perfect Blend

Originally posted – Jul 16, 2014 I have often thought that, to gain market share, effective advertising is the name but cleverly pairing features and benefits is the game. Not only is this true, but I guess it’s poetic justice as well. There’s old...

10 Years….10 Lessons

Originally posted – May 06, 2013 I’ve been in the laundry business for the last 28 years, both as a distributor and a coin laundry owner. And, along the way, I’ve kept lists of the things I’ve learned. Some people collect stamps or coins or...

Toughen Up!

Originally posted – Jun 27, 2014 I once read that “the ability to find energy and power from what we can’t know or control provides an immense competitive advantage.” Of course, as self-service laundry owners, we can only know so much about our...

It’s the Law!

Originally posted – Nov 26, 2012 The paramount universal truism of business is that all customers are people. Therefore, it’s logical to assume that, if we become proficient at understanding the psychology of the human organism, we should end up as...

Take a Chance

Originally posted – Apr 12, 2013 “If we listened to our intellect, we’d never go into business because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way...