Stay Tuned

Originally posted – Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the...

The Path to S-U-C-C-E-S-S

Originally posted – Aug 10, 2012 As coin laundry owners, sometimes we’re simply too close to our businesses to actually see what we are doing wrong or the mistakes we are repeatedly making. Because most people are creatures of habit, we can easily get into...

Create Something!

Originally posted – Jul 09, 2013 Think left and think right, And think low and think high, Oh, the thinks you can think up, If only you try.” – Dr. Seuss   Creativity has got to be the coolest of all the mental skills. After all, it’s...

Shaping Perceptions

Orignally posted – Sep 28, 2012 Every small business – including your self-service laundry – reflects the personal ethics, values and specific work habits of its owner. Your “business aura” is an exact mirror image of you, the owner. And the people...

Crossing Paths

Originally posted – May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes – to which the parachutist deadpans:...

Philosophers in the Gift Shop

Originally posted – Feb 13, 2012 Every Sunday, I work as a volunteer in the emergency department of a major hospital in the Detroit area. This particular hospital happens to have an extraordinary gift shop. One of the best features of this shop is its amazing...

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