by Jeff Gardner | Sep 26, 2018 | The Laundry Doctor
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
by Jeff Gardner | Aug 29, 2018 | The Laundry Doctor
Don’t Overlook Online Marketing When Promoting Your Wash-Dry-Fold Business As someone who studied marketing in college and who has always assumed a solid grasp on the art and science of the topic, I now feel myself moving further and further away from truly...
by Jeff Gardner | Jul 30, 2018 | The Laundry Doctor
Tips and Tactics to Help Keep Your Wash-Dry-Fold Employees Fit, Pain-Free and ProductiveYour employees are the lifeblood of your wash-dry-fold service. And, as that operation grows, you’ll likely be thinking more and more about where to find the next great...
by Jeff Gardner | Jun 29, 2018 | The Laundry Doctor
[Knowing How Much Finished Laundry Your Staff Can Produce is Vital to the Health of Your Wash-Dry-Fold BusinessSeveral months ago in this column, I discussed the Japanese principle of Kaizen, which is a philosophy that embraces constant and continual improvement in...
by Jeff Gardner | May 29, 2018 | The Laundry Doctor
Here’s Why Choosing Your Detergent and Landing a Few Commercial Accounts Are Critical Factors for Your New Wash-Dry-Fold Business[This is the third and final installment in a series on running a successful wash-dry-fold service.]Thus far in this series on...
by Jeff Gardner | Apr 27, 2018 | The Laundry Doctor
Consistently Folding and Professionally Packaging Your Customers’ Garments Are Keys to a Successful Wash-Dry-Fold Business[This is the second in a series on running a successful wash-dry-fold service. Part One appeared in the April issue.]Last time, I discussed...