W-D-F 2.0

What Does the Future Hold for the Wash-Dry-Fold Business? As I’ve been saying in this column for several years, the wash-dry-fold business continues to grow, morph and evolve into something new seemingly each time we look in a different direction. The future of...
Getting Into Your ‘Comforter’ Zone

Getting Into Your ‘Comforter’ Zone

Build Your Business by Becoming the Comforter-Cleaning Specialist in Your Marketplace In today’s world of drycleaners and commercial laundries all trying to carve out their own special niche by adding extra services, such as residential wash-dry-fold laundry and...
Changing the Game

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry ServicesLast month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...

At Your Service

What Are You Doing to Delight Your Laundry Customers?The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways. – Richard BransonThe numbers don’t lie…• More than half of...