Business management platform Cents and the LaundryCares Foundation have teamed up. Thanks to this newly formed partnership, laundromat visitors across the United States can contribute to the LaundryCares mission through a pioneering round-up program, which allows customers to donate the 
change from their orders to the foundation, nurturing a spirit of giving within the laundry sector.
LaundryCares – a charitable foundation established in 2006 by the Coin Laundry Association and dedicated to enriching the communities served by laundromats throughout the U.S. – is renowned for its Free Laundry Days, providing essential laundry services to thousands in need and fostering community bonds. Beyond this, the foundation transforms laundromats into educational and interactive spaces, focusing on children’s literacy and family engagement. Supporting laundromat owners in their community roles, the LaundryCares Foundation helps alleviate the financial burden of laundry and redefines laundromats as key pillars of community development and support.
Cents, known for revolutionizing the laundry industry with technology solutions, has long championed LaundryCares’ mission. Deepening this commitment, Cents will enable laundromat patrons to effortlessly support the foundation through a seamless change round-up program. With tens of thousands of customers frequenting Cents-equipped laundromats daily, this initiative empowers each individual to make a meaningful contribution to the communities LaundryCares serves.
“We are thrilled to embark on this partnership with the LaundryCares Foundation, a collaboration that deeply resonates with our core values at Cents,” said Pablo Marvel, head of business development at Cents. “This is a major step toward expanding our focus into supporting the community surrounding our operators, not just the business side of the industry. We want to continue to make a difference in the lives we touch, one laundry load at a time.”
“Working with Cents to expand our reach through technology is the kind of innovation we are seeking at LaundryCares,” explained Dan Naumann, executive vice president of LaundryCares.
“We are capitalizing on our incredible momentum from the last few years, and the results can be felt across all communities and demographics as we raise the bar on what is possible through philanthropic organization,” added CLA President and CEO Brian Wallace.
The program will launch in early 2024 with 100 percent of the proceeds raised going to the LaundryCares Foundation. By enabling laundromat operators to give back to their communities, Cents will offer more than a business solution, empowering the entire laundry industry to support and foster better relationships in their own communities.
For more information about this partnership and how to get involved, visit trycents.com/partner/laundry-cares.
