The Coin Laundry Association has promoted Danielle Bauer, CAE to the position of executive vice president.

Bauer most recently served as the association’s director of membership and education. In her new role, she will oversee CLA’s marketing and communications, including PlanetLaundry’s print and digital content. Moreover, Bauer will assume a larger role in the strategic direction and execution across the association – which will include working with CLA President and CEO Brian Wallace to develop, monitor, and execute CLA’s strategic plan, as well as collaborating with the association’s board of directors to position CLA ahead of market trends so that it can better provide members with innovative services and programs to meet their needs.

“We are fortunate to have Danielle’s unique set of talents working on behalf of our members every day,” Wallace noted. “Her ability to combine high-level strategic thinking with exceptional organizational skills are major assets to our efforts to bring more value to CLA members.”

“I appreciate the opportunity to grow in my role and take on new challenges,” Bauer said. “I am excited to be more involved in the strategic direction of CLA and to contribute to the future of the association and the industry.”