Continental Girbau Inc. recently boosted its marketing department with the addition of Graphic Designer Carissa Derge and Web and Multimedia Designer Matthew Liefke.
Derge orchestrates a number of design functions within the company’s marketing department. She joined Continental with three years of professional marketing and design experience and most recently served as marketing coordinator at the Thelma Sadoff Center for the Arts in Fond du Lac, Wis. She holds a bachelor of fine arts degree in graphic design/photography from the University of Wisconsin-Milwaukee.
In her new role at Continental, Derge is charged with “creating visual concepts to communicate ideas that inspire, inform, and captivate Continental consumers.” Her many responsibilities include the development of advertisements, sales tools, brochures, logos, and newsletters.
“I enjoy Continental’s family-style atmosphere,” she said. “I am excited about joining the creative team here and look forward to learning even more about laundry systems.”
As web and multimedia designer, Liefke assists in the production and editing of multimedia communications, including video, websites, and interactive content. In doing so, he works closely with customers, distributors, and Continental team members. Liefke studied computer science and psychology at the University of Wisconsin-Oshkosh.
“What I enjoy about Continental is how everybody is treated like family,” he said. “Everybody knows your name and always has a smile.”
