The Coin Laundry Association’s keynote speaker for The Clean Show 2017 is Brian Dyches, a leading authority and practitioner of global design, strategy and digital customer engagement in retail environments. On Monday, June 5, 2017 at 8:45 a.m. in the Education Room N109-114, Mr. Dyches will present:

Leading by Design: What Laundromats Can Learn from the Latest Retail Interior Trends

At this session, he will share why creating a dynamic interior design and brand experience matters not only to your customers but also your bottom line.  Brian will share key retail and hospitality design trends and how to bring those successes into your laundromat.  This visual journey will end with key steps to apply and how to find key resources to support your transition to lead by design.

As an international design experience expert, he has traveled the globe identifying consumer traits and behaviors central to sales and retention strategies. Brian works with brands to develop their “experience personality” based on core brand attributes, advance digital techniques & tools to enhance sales and to reach all generations of customers via technology engagements.

If you are a current laundry business owner or you are looking to own a retail laundry establishment, this session is absolutely a must-see event. Come and learn how you may be able to transform the environment of your store’s interior to boost revenues and grow your business.

Brian Dyches is the CEO, Digital Experience Lab Group/Atmospheric. He has served as the International President & Chairman of the Retail Design Institute – a global non-profit professional association representing the retail experience & design community. He currently sits on the VMSD Editorial Advisory Board, SEGD San Diego/OC Board, ARE Creative Collaborative & Technology Board contributing his expertise in “Digital Engagement & Experience Design”. Brian writes the “Next Store” column in VMSD Magazine on in-store technology strategies and future applications.


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