Tiffany Outdoor Enables Laundromat Owners to Benefit from ‘Place-Based’ Media
In 2008, with more than a decade of media experience, Bert and Barbara Rosenthal decided to branch out from their printing business, Tiffany Press, and create Tiffany Outdoor – an out-of-home specialist that represents all types of non-traditional and place-based media in the OOH advertising sector.
Tiffany Outdoor’s clients include passenger and commuter ferry boats and terminals, malls, transit buses and trains, sports venues, department stores, gas stations, college campuses, hair salons and, of course, laundromats.
According to the company’s website, “Tiffany creates memorable campaigns for clients. Whether it’s working for McDonald’s to hit a targeted demographic within a two-mile radius from one of its local restaurants, or working for Coca-Cola to reach upscale, “on-the-go” families in transit on their way to the Hamptons.”
In addition, Tiffany Outdoor – headquartered in Stamford, Conn. – specializes in geo-targeting and focusing on the Hispanic and African American communities, as well as other multi-ethnic audiences within many small, mid-sized and large U.S. cities. Through its network of media providers, Tiffany stated that its clients can reach audiences on local, regional and national levels – thus creating marketing campaigns that can penetrate the market and break through the rest of the advertising clutter.
Company president and co-founder Barbara Rosenthal leads Tiffany’s team – with more than 25 years of experience in media management – as it zeroes in on several specialty niches, such as Black and Hispanic markets, new product launches, restaurant/food services, and leisure travel.
With regard specifically to the laundromat industry, Tiffany Outdoor looks to develop and cultivate strong relationships with the laundromat owners with which it works in order to creates memorable advertising campaigns.
“We pride ourselves on being perfectionists,” Barbara explained.” Our team works together with the laundromat owners – printing, installing and compensating them – to deliver an impactful and amazing advertising campaign. We do it all, and we treat your laundromat as if it were our own.”
Recently, Tiffany Outdoor took over 60 laundromats in New York City and Los Angeles to help promote Nickelodeon and the new time slot for the network’s popular “Baby Shark’s Big Show!” to the Hispanic market in those cities.
“Because we are the laundromat advertising professionals, we continue to expand all across the country,” Barbara noted. “We make sure customers get the most ‘bang for their buck’ by positioning the creative where it will have the most impact.”
Tiffany Outdoor offers laundromat operators an advertising “triple play” with washer wraps, banners and window clings.
The company will wrap the fronts of topload and/or frontload washers, with colorful, vinyl graphics – with the size of the displays ranging from a single washer to 15 machines.
Laundromat banners, often used in combination with “dryer circles,” are an impactful way to extend an advertiser’s message to a store’s back or side walls, where the dryers are located. Banners also can be hung from ceilings, posted under counters, and around laundry card and token machines for maximum impact.
Tiffany’s window clings come in two sizes – standard and “supersize” – and enable advertisers to reach laundromat audiences both inside and outside the laundry facility.
“We use the finest material in the industry, and we leave your laundromat just like we found it,” said Tiffany Outdoor CEO Bert Rosenthal
The Rosenthals recently shared with PlanetLaundry magazine their collective thoughts on serving the laundromat industry:
What is the most pronounced trend you’re currently seeing in your industry?
Advertisers are looking for new and innovative ways to effectively reach target demographics in a grassroots environment. Advertising in laundromats is an ideal tool to fulfill their needs.
What are you most excited about for 2022 and beyond?
The need for alternative advertising tactics is growing. And, since we provide all kinds of outdoor advertising, we find that our clients are open to new ideas, including showcasing their products through laundromat advertising.
What concerns you most from a business standpoint?
We have found out that a number of laundromat owners remain hesitant to allow us to explore the opportunity that we offer them to increase their revenue, despite the fact that our programs can benefit them with regard to their relationships to other retailers on a local level.
What is the biggest reason for laundromat owners to be optimistic in 2022?
Laundromat operations have proven that they are essential businesses within the communities they service – and advertisers continue to look for ways to promote within safe environments such as those that laundromats offer. As our clients’ needs grow, we believe laundromat owners can benefit financially from “the new normal.”
