Turns, a vertical SaaS startup for the laundry industry, has raised $500,000 in pre-seed funding, led by Better Capital, along with participation from PointOne Capital and a group of angel investors.
Turns provides laundromat owners with an integrated software and hardware solution that includes a modern POS system and customer management – as well as payments, accounting, employee management and logistics optimization – making it an “all-in-one control center for laundromat owners,” according to the company.
Turns has signed up more than 50 laundromats and drycleaners across eight countries, including the United States. The company will focus primarily on the U.S. market and is targeting 1,000 customers within the next 12 to 18 months.
Turns founders Sukanth Srivastav and Vishal Gupta launched a laundry startup in India in 2015, which led to the development of their new company.
“Laundromats and cleaners represent one of the largest Main Street businesses in the United States that was severely underserved by modern software.” Sukanth said. “We see an immense vertical SaaS opportunity and already understand the laundry business intimately.”
“Laundry is a large business, but a complex and competitive one.” Vishal explained. “Laundromats need state-of-the-art software to deliver the experience that is being demanded by B2C, as well as B2B, customers. We are building Turns to do just that – an all-in-one system that laundromat owners can operate easily and scale their business with a stellar customer experience.”
