CLA Releases New Video Highlighting Industry’s Response to the Challenge of COVID-19

The laundromat industry, led by owners and their employees, has stepped up to the challenge of the COVID-19 crisis by increasing disinfecting procedures and applying new approaches aimed at social distancing in laundromat facilities. The Coin Laundry Association has released a video recognizing these efforts and thanking the tens of millions of customers who rely on laundromats for the essential service of clean clothes each week.

“We are proud to release this video today as a small token of our appreciation for the hard-working laundromat owners and their attendants – as well as for the families who support our businesses,” said CLA President and CEO Brian Wallace.

The video shares images of attendants disinfecting washers and dryers, along with hard surfaces such as door handles and folding tables. Also evident are the new social distancing policies being used at laundromats to keep everyone safer while helping customers maintain the highest level of hygiene possible during the coronavirus pandemic.

“The laundromat industry has risen to the challenge of COVID-19 by putting customers and their well-being first,” added CLA Board Chair Brian Grell, executive vice president of Eastern Funding. “More than ever, laundromats are essential to keeping our neighborhoods safe and clean.”

Laundromat owners, equipment distributors and manufacturers – and everyone involved in the industry – can access this special video at https://vimeo.com/425555919. All are encouraged to post to their websites and share through their social media channels.

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