Maytag Commercial Laundry recently announced its Replace Today for $10K Maytag Commercial Laundry Contest. Laundromat owners who purchase replacement equipment between January 1, 2021, and July 31, 2021, will be eligible to participate in the contest to win $10,000. Five qualifying contestants will be chosen for the prize money based on their business case submissions.
“We are proud to be the brand that laundromat owners depend on and are pleased to have the opportunity to celebrate our customers,” said Chad Lange, director of sales, service and parts, commercial laundry, Whirlpool Corp.
In a recent Coin Laundry Association survey, sponsored by Maytag (“Equipment Replacement – Understanding Laundromat Owners Attitudes, Approaches and Motivators,” 2021), laundromat owners cited cost as the number-one reason to postpone replacing machines.
“New machines can have a positive impact on business, which is why Maytag is giving away a total of $50,000 to help laundromat owners offset the cost of replacing their machines,” Lange noted.
To enter the contest, eligible customers must provide proof of purchase, as well as basic personal information – including name, store address and distributor name. Contestants also will be asked to give short answers to five key questions about their businesses:
- The problem they solved by replacing equipment
- Their business objective for their store(s)
- Their methodology and how they are planning their replacements and other store improvements
- How they’ll track their success or expect to see a change in revenue or cost savings
- How they plan to market their replacement to their consumers
Five customers demonstrating the best business cases, as determined by the judging protocols, will be selected for the $10,000 prize each.
“We’ve seen many laundromat owners who have recognized they still have a role for consumers during this pandemic,” Lange explained. “That’s why we at Maytag want to encourage owners to replace equipment to help improve on and build the service they provide.”
Customers are eligible to enter the contest if they have purchased replacement equipment from Maytag Commercial Laundry from January 1, 2021, through July 31, 2021, with a minimum purchase requirement of $10,000. The contest entry period runs through August 14, 2021, at 11:59 p.m. (ET). Winners will be selected by a panel of independent judges.
Purchase of a Maytag Commercial Laundry machine is required. Open to legal U.S. residents, age 21 and older, who are the owners or general managers of laundromats that sign a Maytag equipment replacement deal. Void in Arizona, Maryland, North Dakota and where prohibited. For more information and full official rules, visit: www.ReplaceWithMaytag.com.
