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Originally posted - Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the world....

Originally posted - Aug 10, 2012 As coin laundry owners, sometimes we're simply too close to our businesses to actually see what we are doing wrong or the mistakes we are repeatedly making. Because most people are creatures of habit, we can easily get into the habit...

Originally posted - May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes - to which the parachutist deadpans: "I'm not...

Originally posted - May 12, 2014 Isn't the internet amazing? Just think about it - from your computer or mobile device, you have the ability to explore the world and, along with it, a world of knowledge. It's virtually limitless in terms of the subjects you can...

Originally posted - Jul 16, 2014 I have often thought that, to gain market share, effective advertising is the name but cleverly pairing features and benefits is the game. Not only is this true, but I guess it's poetic justice as well. There's old advertising adage,...

Originally posted - Feb 13, 2012 Every Sunday, I work as a volunteer in the emergency department of a major hospital in the Detroit area. This particular hospital happens to have an extraordinary gift shop. One of the best features of this shop is its amazing...

Originally posted - Sep 09, 2014 The late Hall of Fame baseball manager George "Sparky" Anderson was a down-home, good-hearted, likable and highly intelligent guy. And, during his years managing the Cincinnati Reds and Detroit Tigers, he also was a very quotable one....

Originally posted - Jun 05, 2013 The absolute best time to improve yourself – and your habits – is the present. Why wait? Here's a sobering thought: at this very moment, you're the youngest you'll ever be and the oldest you've ever been. So, like I said, why wait? How...

Originally posted - Jul 09, 2013 Think left and think right, And think low and think high, Oh, the thinks you can think up, If only you try." – Dr. Seuss   Creativity has got to be the coolest of all the mental skills. After all, it's responsible for every type...