Industry Veteran Van Merrill Appointed to Spearhead Software Licensing Program
WashClubTrak, a web-based laundry and drycleaning pickup and delivery service, recently hired industry veteran Van Merrill as its director of business development nationwide.
At WashClubTrak, Merrill will be responsible for developing strategic relationships with laundry owners, drycleaning operators and entrepreneurs across the country, and will oversee the brand’s software licensing program.
“As we continue to roll out WashClubTrak services in the U.S., we’ve sought out new ways to enhance our areas of expertise and our geographic presence,” said WashClubTrak CEO Rick Rome. “Our mission is to bring to America’s time-crunched consumer a great laundry and drycleaning pickup and delivery service that also offers a powerful tracking component.
“We have been able to grow our laundry and drycleaning revenues exponentially through this business model, and we want to assist select laundries and drycleaners across the country in achieving the same,” Rome continued. “Van’s 30-year history of launching, managing and, most importantly, improving vended laundries and drycleaners in major markets made him an invaluable addition to our team.”
“With WashClubTrak, the vended laundry and drycleaning paradigm has taken a huge leap forward,” Merrill explained. “Capturing a dramatic increase in a vended laundry and drycleaner’s revenue through a powerful web-based service that is transformative can easily exceed the old goals of four to six turns a day.
“Imagine increasing that to 10 to 16 turns a day with the same capital equipment,” he added. “I want to assist select laundry and drycleaning owners across the country in achieving a much more dynamic and increasingly profitable business.”
Customers using WashClubTrak can arrange for their laundry and drycleaning to be picked up, cleaned or pressed, and returned within 24 to 48 hours of being scheduled online or via the WashClub app. WashClubTrak enables the consumer, as well as the laundry owner, to follow each order from pickup, through processing and, ultimately, back to the customer.
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