Whirlpool Corp. has announced the opening of its new $52 million production plant in Fátima, within the district of Pilar in Argentina.
“With more than 30 years in Argentina, Whirlpool has become known as one of the main appliance brands in the country,” said Joao Carlos Brega, global vice president and president of Whirlpool Latin America. “Now, we seek to be the largest exporter in our industry from the country. Our success is the product of constant and continuous work in research, development and innovation, with a focus on offering the best products to our consumers.”
The growth in capacity positions Whirlpool to become Argentina’s largest exporting company of household appliances, with the capability to finish a washing machine approximately every 40 seconds. It is expected that two-thirds of what is manufactured will be exported to Latin America – primarily to Brazil – and generate an annual revenue of more than $50 million. The new plant will create 300 new jobs directly and is expected to also create more than 600 indirect jobs.
“The opening of this plant is a key step in the process of industrial growth of the company in this country,” explained Martín Castro, director of business for the South Region in Whirlpool Latin America. “We continue to grow as a leading brand committed to national industry and to the generation of quality employment.”
The new plant implements world class manufacturing, which not only ensures efficiency through the latest cutting-edge technology in global manufacturing, but also allows the development of production based on sustainable operations and practices that guarantee the safety of operators, increase product quality, and promote high productivity.
The newly opened facility will incorporate a production process with a low environmental impact, since it has no water effluents or gaseous emissions. It also features natural lighting throughout the establishment, achieving better optimization of electricity consumption, among other actions that make it the most modern and sustainable Whirlpool plant in the world.
