Knowing Your Customers’ Wants, Needs and Desires Will Give You a Leg Up on the Competition – And Reveal Just How Special Your Laundry Services Really Are!
Running a laundry business can be an exciting journey, as you try to lure various customers with different wants and needs.
Clearly, it’s no small task. I get it! You have to stay on top of equipment maintenance, provide quality services, and manage your staff. And, if that isn’t enough, there’s one more key piece to the puzzle – marketing.
OK, take a deep breath. I promise that successfully promoting your laundromat’s value will be a bit easier after you read this. I’m going to do my best to help turbocharge your unique sales propositions and enable you to get the most out of each audience segment to which you cater.
It’s time to explore the plethora of services you can offer and how to position yourself for success. Let’s dig in…
Self-Service Laundry
With self-service laundry, don’t underestimate the value you give your customers to look after their clothes on their own terms. That’s powerful. You just need to convince them why stopping at the store is worth it – beyond the obvious convenience of proximity.
Emphasize the benefits and value you provide – such as a safe and welcoming environment, convenient business hours, and plenty of washers and dryers, as well as any added bonuses like free Wi-Fi access, numerous vended snacks, and so on. Let your self-service customers know about all of the options available to them at your store.
Wash-Dry-Fold Service
For your wash-dry-fold customers, your job is to make laundry day feel like a breeze. Wash-dry-fold is not only about saving time and eliminating the hassle of washing clothes – the overall experience matters, from dropping it off to picking it up and putting it away. Your service can go a step further by color-sorting and packaging folded items in quality branded bags. “Wow” your customers with luxury laundering – it will pull them in and guarantee they return again and again.
Pickup-and-Delivery Service
For customers too busy to drop off their laundry at your store, a pickup-and-delivery service is the perfect solution. Of course, be sure to highlight the convenience and effortless nature of this option.
The technology you choose should be user-friendly, enabling customers to place orders with ease. Emphasize the fact that they won’t have to leave the comfort of their homes or waste time traveling to the laundromat. The goal is to provide a seamless, high-quality experience.
Commercial Laundry Service
Many businesses are in need of efficient ways to keep their linens and other laundry items clean and crisp, which is why a commercial laundry service can prove to be a popular option to provide for your community.
This service is ideal for local fitness centers, country clubs, small motels, healthcare facilities, restaurants, and other similar businesses. Once you start looking, you’ll notice potential commercial clients everywhere!
Know Your Audience
To make the most of these various services, it’s critical to consider the target audience for each one:
- Self-service laundry is the perfect solution for students, budgeting families, and anyone looking to save a few dollars.
- Wash-dry-fold is a great option for seniors, busy parents, and professionals who don’t have time or energy to do their own laundry.
- Pickup and delivery works well for those who can afford the convenience of having their laundry picked up and then delivered to their doorstep.
- A commercial laundry service is the answer for many small, local businesses like hotels, short-term rental properties, restaurants, and others that regularly need clean linens and towels.
Once you’ve determined your target audience, consider how you can reach them. You can partner with micro-influencers, post on social media, and/or use targeted online ads.
You also can offer promotions and discounts to community groups. For example, reach out to local youth sports teams, offering a discount or special promotion to parents who try out your services.
Positioning your marketing strategy to offer a full-service laundry experience is all about understanding your customers’ needs and finding ways to fill the void. And, by offering a range of services, you’ll be able to cater to a wide range of customers and provide your marketplace with a comprehensive laundry solution.
But remember that – when it comes to marketing your business – always consider your audience first.
