Coupon Clippers Just Don’t Cut It

Coupon Discount Offers Are the Wrong Way to Try to Build Your Wash-Dry-Fold Business I don’t know how many times I’ve been bombarded by salespeople representing Groupon or some other online coupon service, trying to cut into my wash-dry-fold revenue. In...

Choosing the Right Partner

Finding a Quality Drycleaner and Negotiating a Favorable Arrangement Are Critical to the Growth of Your Business I’ve recently received a flurry of calls from laundry owners who offer home delivery of their wash-dry-fold product and are now looking to expand...

Talk to Your Customers

Originally posted – May 16, 2013 A topic that has been causing some buzz within the self-service laundry industry in recent years is online marketing. And with good reason – it works! Therefore, this month, I’d like to discuss promoting your laundry...

‘Warming Up’ Your Cold Calls

Get to Know Prospective Commercial Clients Before Asking for Their Business Any sales professional will tell you that the easiest person on which to call is someone you know or with whom you have some sort of connection. With that said, when building your commercial...

Making the Call

How to Prepare for Sales Calls with Potential Commercial Clients In my last column, I discussed some of the profitable niches available to self-service laundry owners within the vast realm of commercial laundry accounts. This time, I’d like to follow up on that...