by Stephen Bean | Sep 26, 2018 | The Business Mind
How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...
by Stephen Bean | Aug 29, 2018 | The Business Mind
Seven Business (and Non-Business) Truisms That Can Be Applied Directly to Your Laundry Operation Virtually everyone you run into knows something you don’t. Think about that for a moment. With more than 300 million people in the United States, there are literally...
by Stephen Bean | Jul 30, 2018 | The Business Mind
The Psychodynamics of the Family-Owned Laundry Business – And How to Keep Yours Running Smoothly and EfficientlyMy guess is that early on nearly all small businesses were family-run businesses, especially in smaller towns. Since then, we’ve evolved from there to...
by Stephen Bean | Jul 29, 2018 | The Business Mind
How to Leverage Today’s Neuroscience Research When Running Your Laundry Business The world of science is ablaze – hotter than ever before in recorded history. Modern-day research is uncovering useful and practical information at supersonic speed in so many...
by Stephen Bean | May 29, 2018 | The Business Mind
How to Grow Your Laundry Business Through the Art of Storytelling “Great stories happen to those who can tell them.” – Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever...