Better Living Through Science
Four Research Findings Sure to Benefit You and Your Laundry Business With an advanced degree in clinical psychology and being a member of the American Psychological Association, I am a regular reader of a number of technical journals in the field. Not surprisingly,...
Truth or Consequences
Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth.” – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is...
Positioned for Success
How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...True Enough!
Seven Business (and Non-Business) Truisms That Can Be Applied Directly to Your Laundry Operation Virtually everyone you run into knows something you don’t. Think about that for a moment. With more than 300 million people in the United States, there are literally...
CLA Business Solutions
CLA is working with select service providers to offer programs and services to help you with your business operations
New Laundromat Entrepreneur
Get this free guide to the laundry industry that will help you navigate your start-up. This is the definitive handbook from the CLA for potential investors interested in purchasing or building a laundromat.