A New ‘Spin’ on a Familiar Brand

Tide Tests the Waters of Chicago’s Wash-Dry-Fold Market A few months ago, Proctor & Gamble decided to expand its Tide brand to include a retail, wash-dry-fold model. Using the successful Tide Dry Cleaners franchises as an example of what to expect from this new...

Clean 2017: Las Vegas (or Silicon Valley?)

“Let’s go invent tomorrow instead of worrying about what happened yesterday.” – Steve Jobs Of course, the industry’s largest biennial gathering is coming to Las Vegas next month. But, you would be forgiven for mistaking the acres of new...

Down to a Science

Five Research Findings That Can Jumpstart Your Marketing Strategy As small-business owners, you most likely write your own advertising. And, if you have no formal training or experience in copywriting, I’m willing to wager that you use what is referred to as a...