The 5 Deadly Sins of Laundry Advertising
Originally posted – Jul 31, 2013 “Advertising says to people, here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar....Blaze a Trail
Originally posted – Apr 14, 2014 Extremely successful individuals in any industry have always fascinated me because they’re significantly different from the rest of the pack. They dramatically stand out. They’re not part of the herd… they’re...More Lessons from the Gift Shop
Originally posted – Feb 19, 2013 Several months ago, I wrote a column entitled, “Philosophers in the Gift Shop.” In that column, I mentioned how every Sunday I work in the emergency department of a large metropolitan Detroit hospital. And, within...Say What?
Originally posted – Oct 21, 2014 In past columns, I’ve mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include...What’s In It for Me?
Originally posted – Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn’t one of them. In a nutshell,...Thoughts Off the Top of My Head
Originally posted – Nov 17, 2014 By nature, I can be very philosophical. As a result, I’m endlessly fascinated by what others have to say about life and about their personal rules of living. I tend to collect these thoughts and sayings – most of the time...Have a Good One!
Originally posted – Oct 30, 2013 “The price of anything is the amount of life you exchange for it.” Henry David Thoreau American Author, Poet and Philosopher I would estimate that there are – give or take – about 35,000 self-service...Get on Your Customers Nerves
Originally posted – Aug 27, 2012 Originally developed by a group of psychologists at Harvard University in 1990, an exciting concept called “neuromarketing” is now creating a significant buzz within the business world as perhaps being the key to more...How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That’s only because – no matter what kind of laundry you operate and no matter who you are, where you’re...
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