by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes – to which the parachutist deadpans:...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Aug 10, 2012 As coin laundry owners, sometimes we’re simply too close to our businesses to actually see what we are doing wrong or the mistakes we are repeatedly making. Because most people are creatures of habit, we can easily get into...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – May 29, 2012 A fellow hands me a bag containing six marbles – five of the marbles of white and one is black – and he asks me to blindly draw a marble from the bag. If it’s white, he says he’ll pay me $20; however, if...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Jun 27, 2014 I once read that “the ability to find energy and power from what we can’t know or control provides an immense competitive advantage.” Of course, as self-service laundry owners, we can only know so much about our...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – May 06, 2013 I’ve been in the laundry business for the last 28 years, both as a distributor and a coin laundry owner. And, along the way, I’ve kept lists of the things I’ve learned. Some people collect stamps or coins or...
by Editor | Jan 21, 2015 | The Business Mind
Originally posted – Apr 12, 2013 “If we listened to our intellect, we’d never go into business because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Nov 26, 2012 The paramount universal truism of business is that all customers are people. Therefore, it’s logical to assume that, if we become proficient at understanding the psychology of the human organism, we should end up as...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Orignally posted – Sep 28, 2012 Every small business – including your self-service laundry – reflects the personal ethics, values and specific work habits of its owner. Your “business aura” is an exact mirror image of you, the owner. And the people...
by Stephen Bean | Jan 21, 2015 | The Business Mind
Originally posted – Jul 09, 2013 Think left and think right, And think low and think high, Oh, the thinks you can think up, If only you try.” – Dr. Seuss Creativity has got to be the coolest of all the mental skills. After all, it’s...