Marketing Lessons from an Up-and-Down Year (Part 1)
Connecting with Customers During a Time When Connection Has Never Been More Challenging What a year! 2021 has been one for the record books, and it feels as though it flew by. Just like any other year, we’ve learned a lot about how audiences are responding to...
Whirlpool’s Care Counts Program Expands into South America
Whirlpool Corp. has announced that the brand’s Care Counts laundry program will expand into its first international market in 2022 – Colombia. The program, which launched in the U.S. in 2015, was created to remove a key barrier to school attendance – access to...
SLE Honors Orlando Consultant with Industry Service Award
Statewide Laundry Equipment recently honored Rusty Parks, an Orlando-based consultant for the company, with its highly coveted Industry Service Award for his exemplary dedication to customer service and industry improvement. A member of the SLE team servicing the...
Spend Your Marketing Dollars Wisely
What Are You Getting in Return for Your Wash-Dry-Fold Promotional Budget? Business owners love to discuss and ruminate on what it costs to acquire a new customer. In the drycleaning world, the generally accepted figure is approximately $50 per customer. In the laundry...
CLA ‘Elevates’ the Laundry Industry
The Coin Laundry Association held its inaugural ELEVATE conference on November 10-12 in Huntington Beach, Calif. at the beautiful Pasea Hotel & Resort. ELEVATE provided attendees the opportunity to meet more than 80 store owners representing over 300 stores and...
The Headlines That Shaped the Year in Laundry (Part 1)
The Four Most Prominent Story Lines Impacting Owners in 2021 If this were a typical year, we’d likely be using these pages to recap a successful Clean Show. However, 2021 – much like its predecessor – was anything but typical. Early on, it became apparent that Clean...
Healthcare Startup Brings Community Wellness to Laundromats
Fabric Health, a healthcare startup founded in Philadelphia earlier this year, is working to close gaps in community care and to make healthcare more accessible to busy, low-income families. And it’s doing so by transforming neighborhood laundromats into community...
College Student Launches Laundromat Literacy Program
The idea of transforming a corner of Family Pride Laundry in Springfield, Ill., into a learning space where children can read began with a local college student, according to a recent article in Illinois Times. “I was really attracted to it because I love working with...
SBA Proposes Modified Size Standards
The U.S. Small Business Administration has issued a proposal to modify two of the methods the organization uses to qualify which businesses classify as “small businesses” for SBA loan and investment programs, as well as for government contracts. The proposed changes...
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