The Formula for Powerful Advertising
Don’t Overlook the Impact of Human Psychology on the Success of Your Promotional Campaigns I’m a firm believer that advertising is simply applied psychology using print, television, radio or any other media platform the advertiser so chooses. Given that, it stands to...WaveMAX Laundry Expands Footprint in Phoenix Market
WaveMAX Laundry, headquartered in Jacksonville, Fla., recently announced that it has signed agreements to bring two new locations to the Arizona cities of Scottsdale and Mesa by the first quarter of next year. In addition, the company – which has already opened three...
PlanetLaundry Podcast, Episode 10: The Business of Vacation
In this episode laundromat owner Daniel Sofranko, who operates Perfect Wash Express Laundry Center in Huntington Beach, Calif., discusses how he has leveraged the booming tourism industry of his beachfront marketplace to create a successful and profitable niche for...
PlanetLaundry Podcast, Episode 9: The Formula for Powerful Advertising
In this episode we will hear PlanetLaundry columnist Stephen Bean place advertising in the context of applied psychology to demonstrate how our messaging can influence the human mind to deliver exceptional results. You can read the full column entitled “The Formula...HappyNest Launches New Maryland Location
Laundry pickup-and-delivery service HappyNest has expanded its footprint within Maryland, with a new launch in the Montgomery County market. “Overall, HappyNest has had great success in Maryland,” said HappyNest founder John MacKrell. “However, we had a gaping hole in...
You’ve Never Been More Essential
“Once you learn to read, you will be forever free.” – Frederick Douglass You’ve likely had a few pressing issues on your mind these last several months. Namely, the health and well-being of your family, employees and customers – not to mention, quite possibly, that of...
All Systems Go
How to Keep Your Laundromat’s HVAC Units Running as Smoothly and Efficiently as Possible Hopefully, by now any lingering heat from summer has passed and the cooler weather of fall is upon us. I say “hopefully,” because the summer heat can create a number of challenges...Eastern Funding Hires Industry Veteran
Eastern Funding, LLC recently announced that industry veteran Matt Westphal has joined the company as a loan officer. Westphal, with more than 12 years of experience in commercial laundry equipment lease and loan originations, is skilled in cultivating new distributor...Hercules Merges with Birchwood Coin-Op Laundries
Hercules Corp., headquartered in Hicksville, N.Y., has announced that it has merged with Birchwood Coin-Op Laundries Inc., based in Whitestone, N.Y. The combined companies will go forward together under the Hercules Corp. banner. A family-owned business since 1979,...
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