Marketing Lessons from an Up-and-Down Year (Part 1)
Connecting with Customers During a Time When Connection Has Never Been More Challenging What a year! 2021 has been one for the record books, and it feels as though it flew by. Just like any other year, we’ve learned a lot about how audiences are responding to...
SLE Honors Orlando Consultant with Industry Service Award
Statewide Laundry Equipment recently honored Rusty Parks, an Orlando-based consultant for the company, with its highly coveted Industry Service Award for his exemplary dedication to customer service and industry improvement. A member of the SLE team servicing the...
Spend Your Marketing Dollars Wisely
What Are You Getting in Return for Your Wash-Dry-Fold Promotional Budget? Business owners love to discuss and ruminate on what it costs to acquire a new customer. In the drycleaning world, the generally accepted figure is approximately $50 per customer. In the laundry...
CLA ‘Elevates’ the Laundry Industry
The Coin Laundry Association held its inaugural ELEVATE conference on November 10-12 in Huntington Beach, Calif. at the beautiful Pasea Hotel & Resort. ELEVATE provided attendees the opportunity to meet more than 80 store owners representing over 300 stores and...
The Headlines That Shaped the Year in Laundry (Part 1)
The Four Most Prominent Story Lines Impacting Owners in 2021 If this were a typical year, we’d likely be using these pages to recap a successful Clean Show. However, 2021 – much like its predecessor – was anything but typical. Early on, it became apparent that Clean...
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