Marketing Your Laundry Across Generations
Create Winning Promotional Campaigns by Focusing on Your Specific Customer Base When developing their advertising, many self-service laundry owners often forget that they are attempting to attract customers from a generationally and culturally diversified America. And...‘Dig Your Well Before You’re Thirsty’
And Five Other Useful Observations on Life and the Laundry Business As I have mentioned before, I am continually intrigued by what thoughtful, introspective and accomplished individuals from all avenues of life have to say. As a result, I continue to collect their...The Power of Optimism
11 Strategic Steps for Developing a More Positive Outlook on Life and Business Permit me to set the stage for this article with a fascinating true story… The winters in Michigan can be frigid – and the winter of 1994 was no exception. As a result, Dale...Get ‘Psyched’ Up!
Here Are Five Fascinating Psychological Tidbits to Help Strengthen Your Business Mind… And Boost Your Laundry Operation Having a few degrees in psychology, I tend to be curious about human behavior – especially within the business world. And I’m a...‘No Tears in the Writer, No Tears in the Reader’
Current Research into the Human Brain Has Begun to Explain How and Why Customers React to Marketing Messages in the Way They Do “As regarding advertising, you’ve got to say it in such a way that people will feel it in their gut, because if they don’t...
The Path to Remote Laundromat Management
Discover how to manage your store and machines to get closer to a passive business. Download our free guide to remote management!
CLA Business Solutions
CLA is working with select service providers to offer programs and services to help you with your business operations
New Laundromat Entrepreneur
Get this free guide to the laundry industry that will help you navigate your start-up. This is the definitive handbook from the CLA for potential investors interested in purchasing or building a laundromat.