Head Games

The Psychological Aspects of Entrepreneurship – And the Six Primary Emotions That Inevitably Grip All Business OwnersA number of years ago, it was quite common in Detroit and other larger cities to have actual elevator operators in tall buildings. And, while riding in...

Hiring Good People

Here Are the Keys to Conducting an Effective Job Interview If you own or manage an attended laundry business, it’s no secret that at some point in time you’re definitely going to have to advertise for and interview prospective attendants. This task just...

Going Off-Script

How to Raise Your Laundry Business Above and Beyond the CompetitionYou might assume – understandably so – that most customers select a specific laundry based essentially upon location, vend prices and hours of operation. But that just isn’t so.Let me explain...

Down to a Science

Five Research Findings That Can Jumpstart Your Marketing Strategy As small-business owners, you most likely write your own advertising. And, if you have no formal training or experience in copywriting, I’m willing to wager that you use what is referred to as a...

On Your Best (Financial) Behavior

How Understanding Behavioral Economics Can Help You Make Better Financial Decisions Have you ever heard of behavioral economics? If not, you have now! But what exactly is it? In a nutshell, behavioral economics can best be defined as how our individual psychology and...

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