Watch Your Language
[ Originally posted – Feb 17, 2012 Words are extremely powerful in the world of marketing. In fact, I’d argue that nothing is more important. Every word you choose for your advertising will either help you or hurt you. Not many words are neutral in their...The Big Ten
Originally posted – Feb 05, 2014 Most people seem to love lists. Maybe it’s because we live in an era of overstimulation, especially in terms of information – and lists tend to bring order to the chaos. Perhaps it’s because lists help you...The Times Are A-Changin’… Quickly!
Originally posted – Apr 09, 2012 Once upon a time a myth was perpetuated and accepted that all you had to do was keep your money in the stock market, and you would eventually become wealthy and retire, surrounded by palm trees, at age 65 to a life of ease and...Keeping the Doors Open
Originally posted – Jun 25, 2012 When it comes to how often businesses fail and how long it takes to fail, it’s difficult to separate fact from fiction. Of course, if you listen to the experts, starting a small business seems to be right up there with...What’s In It for Me?
Originally posted – Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn’t one of them. In a nutshell,...
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