Are You Making Your Customers Work Too Hard?
Like all businesses, self-service laundries succeed or fail for a myriad of reasons. Over the years, I’ve had the opportunity to interview scores of laundry owners – and, when I do, I always ask them why they think they either have succeeded or perhaps not...Dealing with Change (No Matter What Life Throws at You)
Change is Omnipresent, and It’s Not Going Away – Embrace It! “When we are no longer able to change a situation, we are challenged to change ourselves.” – Dr. Viktor Frankl, noted Austrian psychiatrist Did you know that the word...Watch Your Language
[ Originally posted – Feb 17, 2012 Words are extremely powerful in the world of marketing. In fact, I’d argue that nothing is more important. Every word you choose for your advertising will either help you or hurt you. Not many words are neutral in their...The Big Ten
Originally posted – Feb 05, 2014 Most people seem to love lists. Maybe it’s because we live in an era of overstimulation, especially in terms of information – and lists tend to bring order to the chaos. Perhaps it’s because lists help you...The Times Are A-Changin’… Quickly!
Originally posted – Apr 09, 2012 Once upon a time a myth was perpetuated and accepted that all you had to do was keep your money in the stock market, and you would eventually become wealthy and retire, surrounded by palm trees, at age 65 to a life of ease and...
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