Understanding Our Economic Behavior
How Our Psychological Makeup Impacts Our Financial Decisions I’ve consulted with a great many laundromat owners over the years. And nearly all of them have been preoccupied with their financial decisions – either those that had been made in the past or those that the...
What’s on My Bookshelf?
The ‘Best of the Best’ from the Author’s Own Personal Business Library I’ve had the same office in the same building for the last 15 years – from which my brother, Fred, and I run our laundry machinery distributorship. As with most repetitive actions, when I arrive to...
The Art of Primal Persuasion
Here’s How to Influence Customer Buying Behavior through the Principles of Neuroscience It’s a most unfortunate fact that literally billions of dollars are wasted on advertisements across all industries – including the vended laundry business – that simply fall short...
Master Your Message
Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
Be a Smooth Operator
Grow Your Laundry Business by Eliminating Points of Friction Leonardo da Vinci was born in Tuscany, Italy, in 1452. Although he had no formal education, he dabbled in painting (Mona Lisa and The Last Supper, to name a few), sculpting, architecture, engineering,...
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New Laundromat Entrepreneur
Get this free guide to the laundry industry that will help you navigate your start-up. This is the definitive handbook from the CLA for potential investors interested in purchasing or building a laundromat.