Panaram International Trading Co., based in Bellville, N.J., recently received the 2021 GNA Business Partner of the Year Award for superior sales and service performance within the car wash industry.
Founded by Ira A. Feinberg in 1971 and now headed by his daughter, Juliette Silver, Panaram is a women-owned business certified by the Women’s Business Enterprise National Council.
Panaram has two affiliates – USAtowel.com, which manufactures and markets towels and sheets for both domestic and global sales, and Carwashworld.com, which provides the ca rwash industry with unique and patented car wash cleaning systems, equipment, consulting and supplies for new and existing car wash facilities.
“Panaram is GNA’s oldest national account specializing in the car wash industry,” said GNA Vice President of Sales Joel Jorgensen. “They bring unique car wash solutions to the industry, utilizing GNA equipment and their chemistry and textiles. Juliette and her team have taken the legacy of Ira and expanded their success to a phenomenal level. We are thrilled to work with them.”
Panaram’s focus on customer service sets them apart, according to Jorgensen.
“For more than 50 years, our team has learned the business from a legend in the industry, my late father, Ira,” Silver said. “We do things the right way, always, and our customers’ needs always come first. More than 30 years ago, my father forged a relationship with Girbau North America that has continued to this day in the next generation. This family has been a mentor, partner, customer and friend. We would not be receiving this incredible honor if not for the GNA family.”
