Relatively Speaking

Relatively Speaking

How to Navigate the Minefield of Working with Family Members Years ago, after earning my master’s degree in clinical psychology, I went to work in my father’s foundry business as the company’s director of sales. At the time – and as is likely the case today as well –...
Above the Crowd

Above the Crowd

Thoughts, Tips and Strategies to Help Differentiate Your Laundry Business from the Competition So… you’ve established the “Next Big Thing” in laundromats. You‘re ready to take on all comers and make your millions. You’re amped up. You’re psyched. You’re stoked. You’re...
Choose Your Words Carefully

Choose Your Words Carefully

Here’s What to Consider When Creating Your Laundromat’s Next Promotional Campaign One of the most tried-and-true adages in advertising is that what people hear is more important than what you actually say. After all, humans, by and large, are interpretive organisms....
‘Tell Your Friends and Family!’

‘Tell Your Friends and Family!’

Here’s How to Transform Your Laundry Business – One Customer Referral at a Time “If you provide a great customer experience to current patrons, they will tell others about it.” – Jeff Bezos, founder of Amazon As every entrepreneur knows (or should know) that there are...