The Mind of the Customer

7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I’ve come to the conclusion that the greatest threat to a self-service laundry’s growth – and perhaps even its survival – in our modern, high-tech and significantly...

The Color of Money

How to Effectively Use Color to Market Your Laundry Business”I found I could say things with color that I couldn’t say any other way.” – Georgia O’Keeffe, American artistThe psychology of the perception of color as it is related to persuasion is a...

Once Upon a Laundry

Here’s a Look at a Day in the Life of a Laundry Owner – And at All of the Many Business and Life Lessons It Can Teach Us There are so many different opportunities to learn. One method is to enroll in formal classes at a school or university. Another way is to...

Head Games

The Psychological Aspects of Entrepreneurship – And the Six Primary Emotions That Inevitably Grip All Business OwnersA number of years ago, it was quite common in Detroit and other larger cities to have actual elevator operators in tall buildings. And, while riding in...

Hiring Good People

Here Are the Keys to Conducting an Effective Job Interview If you own or manage an attended laundry business, it’s no secret that at some point in time you’re definitely going to have to advertise for and interview prospective attendants. This task just comes with...