Creating a Buzz

Here’s a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even “business” itself (at least as we are familiar...

Unchained!

Remove the Unrealistic Limits on Your Business and Professional Goals”Everything you want is just outside of your comfort zone.” – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed...

Back by Popular Demand

Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again”Do what you do so well that they will want to see it again” – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting...

The Mind of the Customer

7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I’ve come to the conclusion that the greatest threat to a self-service laundry’s growth – and perhaps even its survival – in our modern, high-tech and...

The Color of Money

How to Effectively Use Color to Market Your Laundry Business”I found I could say things with color that I couldn’t say any other way.” – Georgia O’Keeffe, American artistThe psychology of the perception of color as it is related to persuasion...