Truth or Consequences

Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers”The most powerful element in advertising is the truth.” – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...

Positioned for Success

How to Strategically Locate Your Business Directly into the Minds of Potential CustomersI would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of...

True Enough!

Seven Business (and Non-Business) Truisms That Can Be Applied Directly to Your Laundry OperationVirtually everyone you run into knows something you don’t.Think about that for a moment. With more than 300 million people in the United States, there are literally...

All in the Family

The Psychodynamics of the Family-Owned Laundry Business – And How to Keep Yours Running Smoothly and EfficientlyMy guess is that early on nearly all small businesses were family-run businesses, especially in smaller towns. Since then, we’ve evolved from there to...

Taking the Scientific Approach

How to Leverage Today’s Neuroscience Research When Running Your Laundry Business The world of science is ablaze – hotter than ever before in recorded history. Modern-day research is uncovering useful and practical information at supersonic speed in so many areas....