Truth or Consequences

Truth or Consequences

Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth.” – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is...
Big in Japan

Big in Japan

I’m very fortunate that my career with the Coin Laundry Association has enabled me to travel internationally to the trade shows that serve our industry worldwide. Each of these opportunities yield great returns, as I learn more about the business and build...
Two New Opportunities for CLA Members

Two New Opportunities for CLA Members

The Coin Laundry Association has announced two new opportunities for its members to become involved – as speakers and sponsors – with the organization’s upcoming CLA Connect LIVE events in 2019. All members are invited to share their expertise and...
Teeters to Host Open House

Teeters to Host Open House

Teeters Products will hold its annual open house on November 14 at the company’s headquarters in Fletcher, Ohio. This theme of this year’s event is “Taking Your Laundromat to the Next Level”- with a focus on next level product performance,...

Laundry Concepts Adds to Sales Team

Laundry Concepts has named David Gradle the newest member of the company’s sales team. Prior to joining Laundry Concepts, Gradle spent 10 years working for an automatic door company, where he compiled bids utilizing architectural plans, met with prospects,...
Positioned for Success

Positioned for Success

How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...