Listen… Really Listen!
Originally posted – Nov 08, 2013 “One advantage of talking to yourself is that you know at least somebody is listening.” – Franklin P. Jones, American journalist Humans (and most other animals) are born with two ears and one mouth – which can be...Go Public
Originally posted – Feb 27, 2013 “If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates If you asked 10 people to define public relations, you’d likely get 10 different answers. Within the broad scope of...To ‘Coin’ a Phrase
Originally posted – Apr 25, 2014 The most popular and traditional way to keep up with information about one’s specific business or profession is by simply reading information offered by knowledgeable individuals who also reside within, or are closely...Master the Changeup
Originally posted – Sep 12, 2013 “Time is a dressmaker specializing in alterations.” – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those...The 5 Deadly Sins of Laundry Advertising
Originally posted – Jul 31, 2013 “Advertising says to people, here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar....Blaze a Trail
Originally posted – Apr 14, 2014 Extremely successful individuals in any industry have always fascinated me because they’re significantly different from the rest of the pack. They dramatically stand out. They’re not part of the herd… they’re...More Lessons from the Gift Shop
Originally posted – Feb 19, 2013 Several months ago, I wrote a column entitled, “Philosophers in the Gift Shop.” In that column, I mentioned how every Sunday I work in the emergency department of a large metropolitan Detroit hospital. And, within...Say What?
Originally posted – Oct 21, 2014 In past columns, I’ve mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include...What’s In It for Me?
Originally posted – Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn’t one of them. In a nutshell,...
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