Have a Good One!
Originally posted – Oct 30, 2013 “The price of anything is the amount of life you exchange for it.” Henry David Thoreau American Author, Poet and Philosopher I would estimate that there are – give or take – about 35,000 self-service...Get on Your Customers Nerves
Originally posted – Aug 27, 2012 Originally developed by a group of psychologists at Harvard University in 1990, an exciting concept called “neuromarketing” is now creating a significant buzz within the business world as perhaps being the key to more...How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That’s only because – no matter what kind of laundry you operate and no matter who you are, where you’re...Think Big
Originally posted – Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here’s the big question: can a small business – like your coin laundry – use big-business...10 Ways to Irritate Your Customers… Guaranteed!
Originally posted – Jan 04, 2012 The coin laundry business is a volume-driven business. In other words, the more customers the better – and your machines don’t get tired, don’t take vacations, don’t complain and never refuse to wash and dry a...Crossing Paths
Originally posted – May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes – to which the parachutist deadpans:...The Path to S-U-C-C-E-S-S
Originally posted – Aug 10, 2012 As coin laundry owners, sometimes we’re simply too close to our businesses to actually see what we are doing wrong or the mistakes we are repeatedly making. Because most people are creatures of habit, we can easily get into...Stay Tuned
Originally posted – Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the...The Cost of Being Wrong
Originally posted – May 29, 2012 A fellow hands me a bag containing six marbles – five of the marbles of white and one is black – and he asks me to blindly draw a marble from the bag. If it’s white, he says he’ll pay me $20; however, if...
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