Unilever Confronts the ‘Chairdrobe’

Unilever Confronts the ‘Chairdrobe’

Marketers at consumer goods giant Unilever are focused on what they’re calling the “chairdrobe.” It’s that heap of lightly worn clothes draped over chairs in more and more bedrooms these days, often crumpling people’s “go-to garments.” It’s a familiar sight in the...

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