by Stephen Bean | May 29, 2018 | The Business Mind
How to Grow Your Laundry Business Through the Art of Storytelling “Great stories happen to those who can tell them.” – Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever...
by Stephen Bean | Apr 27, 2018 | The Business Mind
Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...
by Stephen Bean | Mar 27, 2018 | The Business Mind
Here’s a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even “business” itself (at least as we are familiar...
by Stephen Bean | Feb 26, 2018 | The Business Mind
Remove the Unrealistic Limits on Your Business and Professional Goals”Everything you want is just outside of your comfort zone.” – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed...
by Stephen Bean | Jan 30, 2018 | The Business Mind
Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again”Do what you do so well that they will want to see it again” – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting...
by Stephen Bean | Nov 30, 2017 | The Business Mind
7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I’ve come to the conclusion that the greatest threat to a self-service laundry’s growth – and perhaps even its survival – in our modern, high-tech and...